Kenya partners with Google to market tourism sites online

Kenya Tourism Board has come to an agreement and confirmed their partnership with Google to market Kenya and all its tourism attractions on digital platforms like Facebook and Investopia and adequate investment has been carried on among other search engines as announced by the Tourism Cabinet Secretary Najib Balala.

Kenya Tourism Board confirms the Google street view will be launched on 15th October and the Google Map feature will have 360 panoramic views of the tourism destinations and Kenya. Once this is made effective, the Kenya Tourism Board says visitors can start viewing and exploring interesting places without having to travel to Kenya. During the World Tourism luncheon in Nairobi, the Secretary added that Nairobi and Mombasa are the first to benefit from this partnership before it is expanded to cover other parts of Kenya.

Note that the first Google Street View to be featured in Kenya was Samburu National Reserve in 2015 with the aim of creating awareness and showcasing efforts aimed at conserving elephants in Kenya. Samburu National Reserve is a place full of endless skies, dust-red plains and palm-fringed rivers on the vast and arid desert originally known as the Northern Frontier District.

The Kenya Tourism Board CEO during the National Tourism Stakeholders Forum held early in February had said that the programme was among the initiatives established to spearhead the transformation of Kenya’s tourism industry. In the recent past, KTB has been involved in the aggressive promotion of local or rather domestic tourism in order with a sole aim of increasing awareness including demand for Kenya’s tourism product.

The growth is mainly attributed to the increased investment by the Government in promoting domestic tourism by initiating awareness campaigns that encourage the citizens to protect and conserve the attractions, destinations, and experiences hence enriching the country’s economy and developing the tourism industry.